Privacy Policy

1. What information will we use?

We will collect and use information about you and any additional clients within your account. This information includes your registration details, information about the use of your MARLENKA UK account, shopping purchases and other information that you give us or that we collect, including about your use of internet connected devices. 

2. How will your information be used?

We may use your information to provide other related services and ensure that the applicable terms and conditions are observed; analyse how you use our marketing channels such as our website and our app; assess the effectiveness of our marketing activities; identify the devices you use to access the internet and when interacting with our website, and link such devices to you; understand your behaviour based on the information available to us and to send or show you information, offers, surveys and online advertisements for the products or services which we believe are most likely to interest you. We decide what offers and adverts to show or send you using an automated decision making process which takes into account: the information you have provided to us, including, amongst other things, purchases you have made, information that we have collected about your online activities and internet connected devices through the use of cookies and similar technologies, and information obtained from third party sources, as identified in “What information will we use”. We are able to show or send you offers and adverts when you are browsing the internet using cookies that are stored by your internet browser or within Apps on your device using device identifiers. You can find out more in our Cookie Policy or, in respect of device identifiers, via your device, mobile operator and App terms and conditions. If you do not want to receive advertisements that we believe are more relevant to you, please see the 'Your choices and rights' section of this policy and the Cookie Policy. 

3. When we can use your information

We collect and use your information in the following situations: where our use of your information is necessary for us to perform the contract or contracts that we have with you. These contracts include the terms and conditions of our website and any other agreements which we enter into with you from time to time; where our use of your information is for the purposes of our legitimate interests or the legitimate interests of companies participating in the Programme and we have made sure that your information, and your rights in relation to that information, are protected. For example, we may rely on this legal basis if we use your information to understand and improve our products or services, to help find out what information, products and services are most likely to interest you, to send or show you information, offers, and online advertisements for these products or services, or to ensure that the MARLENKA UK  products and its related services are delivered and used in accordance with the law and the terms and conditions that apply to them; where we believe it is necessary to use your information to comply with a legal obligation to which we are subject; and where we have your consent. We will rely on your consent to: collect technical information such as data from cookies and similar technologies as we describe in our Cookie Policy; collect device identifiers from your devices, provided you have given consent to the App provider, your mobile phone provider, or via the device settings; use information about your location that we get from these technologies and the app to show you advertisements and offers which we think you may be interested in; and use your information for marketing to you by email, text message and other methods of electronic communication from time to time in accordance with your data choices. Where we rely on consent to use your information, you have the right to withdraw that consent at any time. Please see the 'Your choices and rights' section of this policy for more details.

4. The period for which we will keep your information

We will keep your information for as long as is necessary for us to fulfil the purposes that we describe in this policy. As a general rule, however, we will keep: the information you provide when you register with the MARLENKA UK, together with any updates you make to that information, for the duration of your membership with the MARLENA UK; the information that we collect about you, in some cases less time, based on the reason for holding such information and whether such information remains current. Your information will be kept and securely stored anonymously for a further period of 12 months after you are deemed to be inactive, following which we will ensure that your personal data is no longer retained.

5. Who will we share your information with?

We may share your information within any law enforcement agency, court, regulator, government authority or other third party where we believe this is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of any third party; and any third party that purchases, or to which we transfer, all or substantially all of our assets and business. Should such a sale or transfer occur, we will use reasonable efforts to try to ensure that the entity to which we transfer your information uses it in a manner that is consistent with this policy. We promise we'll never share your details with anyone else.

6. Your choices and rights

You have a number of rights in relation to your information, and can make a number of choices about how we collect and use it. For example, you can decide not to receive marketing material from us, tell us how you want to receive marketing communications from us, and object to some of the ways in which we use your information. Note that some of the choices or changes you make may impact our ability to maintain your account and your account may need to be closed. We will notify you if such action is necessary. You can log into the 'My Account' section of our website to: access and update the contact and personal details we hold about you; opt-out of receiving marketing communications to your device and/or by telephone including calls to your mobile or other number, SMS, and email from us; opt-out of receiving postal marketing communications from us. You can contact us using the details below to: request access to your information if you cannot locate it in the 'My Account' section of our website; ask that we update, complete or correct your information if you are unable to do so in the 'My Account' section of our website; ask that we erase or restrict our use of your information; request that we provide your information to you in a commonly used electronic format and to have that information transmitted directly to another organisation (this is known as the right to 'data portabililty'); and/or object to our, using your information in certain circumstances. If you are concerned about how your information is used, please contact us at FAO Data Protection Officer, email or call direct line +44(0)131 564 0694. Alternatively you have a right to complain to the Information Commissioner's Office.

7. Who we are

We are MARLENKA Enterprises, the UK subsidiary of our parent company MARLENKA International, registered under VAT Reg. number GB137877566. Our UK registered offices are in both Edinburgh and London. We are the Data Controller. Get in touch by contacting the Data Protection Officer in writing at the above email  address, or you can contact the MARLENKA UK contact centre on 0131 564 0694 to raise any questions or concerns.

We protect your information, our business depends on it.

Privacy Policy

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